Have you ever heard of a canonical tag and wondered what it is?
If so, you're not alone!
Canonical tags have become increasingly popular among website developers, but many people still don't know exactly what they are or how they work.
In our post, we'll delve into the mysterious world of canonical tags, exploring what they are and how they can be used to improve your website's performance.
Canonical tags are a vital part of SEO, and they play an important role in helping search engines understand which version of a page should be indexed and displayed in search results.
At its most basic level, a canonical tag is an HTML element that informs search engines that a particular URL represents the master copy of a page. This helps search engines avoid confusing duplicate content, which can have a negative impact on your SEO.
For example, let’s say you have a website with two URLs for the same content: www.example.com/page www.example.com/page?utm_source=newsletter
In this case, the search engine will have a hard time determining which URL should be indexed and displayed in the search results. This is where canonical tags come in. By using a canonical tag, you can tell the search engine which URL should be considered the authoritative version of the page. In this example, you could add the following tag to the page at www.example.com/page?utm_source=newsletter: <link rel="canonical" href="http://www.example.com/page" />
This tells the search engine that the page at www.example.com/page is the authoritative version. It’s important to note that canonical tags do not guarantee that the search engine will index and display the canonical version of the page. It simply informs the search engine which version of the page should be indexed and displayed.
The use of canonical tags can also help you to consolidate link equity from multiple versions of the same page, which can be very beneficial for SEO. Overall, canonical tags are an important part of any SEO strategy, and all websites should make sure that they are using them correctly.
Canonical tags can help search engines understand which versions of pages should be indexed and displayed, and they can also help to consolidate link equity from multiple versions of the same page.