For a long time, discussions about website platforms and SEO have been shaped more by reputation than evidence. Wix, in particular, has often been talked about using assumptions that no longer reflect how the platform actually performs. Independent data now tells a clearer story. According to the HTTP Archive Web Almanac, Wix was the only CMS to achieve a perfect median Lighthouse SEO score of 100 on both desktop and mobile in 2024 — and then repeat that result again in 2025 . Two consecutive...

If your marketing has felt harder lately — noisier, less predictable, more effort for less return — you’re not imagining it. We’re in the middle of a genuine shift in how people discover, trust, and choose businesses. And while the tools are changing quickly, the smartest response isn’t to do more  marketing. It’s to do clearer  marketing. What’s actually going on in the world of marketing? Two big changes are shaping the landscape right now. 1. Discovery is no longer just search-led...

What This Means for Trades — and How to Future-Proof Any Website for What’s Coming Next As we move into a new year, there’s been growing talk about Google using AI to call local businesses on behalf of customers. Some of it is accurate. Some of it is exaggerated. And some of it points to a much bigger shift most businesses haven’t clocked yet. This post isn’t about panic or predictions. It’s about understanding where Google search is heading, what’s already happening in certain trades, and...