If you spend any time on social media, you’ll notice something. The posts that should perform… don’t. And the ones that shouldn’t… do. You’ll see: carefully written captions structured posts well-designed ads And they get very little engagement. Then someone posts something simple — a quick thought, a photo, something real — and it performs immediately. This isn’t random. And it isn’t new. People are still behaving like people. We haven’t suddenly changed because of algorithms. We still...

In 2026, an architect’s website is no longer a digital brochure. It is the first impression your future client experiences. Long before a site visit is requested. Long before drawings are reviewed. Long before a consultation is booked. Prospective clients are forming judgements — and they are doing so quickly. Search behaviour has fundamentally changed how architectural services are selected. Whether the query is “residential architect UK”, “RIBA architect for extension”, or “commercial...

Most Professional Services Firms Have Outgrown Their Website — And It’s Costing Them Contracts