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  • Writer's pictureSophia Brading

The Power of LinkedIn: How to Grow Your Business and Connect with Your Target Audience

Updated: Oct 13, 2023

LinkedIn Marketing

LinkedIn has emerged as a robust marketing tool that can benefit businesses of all sizes. With a user base of over 700 million active professionals, the platform offers an expansive audience to target and engage with.

One of the key strengths and the power of LinkedIn is its professional nature, which makes it an ideal platform for B2B (business-to-business) marketing.

In a recent campaign for one of our clients Colloco Marketing used LinkedIn to promote their company.

The results speak for themselves.

LinkedIn Analytics

In just 7 days, their posts appeared in search results 283 times, resulting in 89 unique visitors to their page.

They also gained 194 new followers over the last 30 days, demonstrating the ability to build a following and increase brand awareness.

In addition, their post impressions soared to 15.8K, representing a 497.8% increase. This shows that the company's content is resonating with its target audience, and that they are successfully reaching their target market through LinkedIn.

One of the key strategies that Colloco Marketing used in this campaign was to create quality content and share posts in industry-related LinkedIn groups.

By targeting groups that were relevant to their business, they were able to reach a highly engaged audience that was interested in their content. This resulted in increased engagement and shares, further amplifying their message and reach.

------------------ Take a look at the last post we made - this wasn’t a sponsored post.

Organic Stats for LinkedIn
CTRs for Sponsored Messages typically average 3.2%. If you have a CTR of 7% or higher, that's pretty stellar and indicates you've likely got a great offer with well-written ad copy.

Click-Through Rate = the number of people who took action on your LinkedIn ad (the number of clicks) divided by the number of impressions (the number of times the ad was seen)

Key lessons to be successful on LinkedIn

Here are some key lessons to keep in mind to be successful on LinkedIn:

  1. Optimize your profile: Your LinkedIn profile is often the first impression you make on potential connections or clients. Make sure it's complete, professional, and highlights your skills and expertise.

  2. Be consistent: Consistency is key to building a following and establishing yourself as a thought leader. Post regularly and engage with your network consistently.

  3. Provide value: Share content that is helpful, informative, or entertaining to your target audience. This will encourage engagement and sharing, and help you build relationships with your connections.

  4. Engage with others: LinkedIn is a social network, so it's important to engage with others in your network. Comment on posts, share content, and reach out to make new connections.

  5. Join groups: LinkedIn groups can be a great way to connect with others in your industry, share content, and build relationships. Join groups that are relevant to your business and engage with others in the group.

  6. Leverage LinkedIn features: LinkedIn offers a variety of features, including LinkedIn Live, LinkedIn Stories, and LinkedIn Events. Experiment with these features to see what works for your business.

  7. Measure your results: Use LinkedIn analytics to track your performance and adjust your strategy as needed. Look at engagement rates, follower growth, and other metrics to see what's working and what's not.

By keeping these key lessons in mind, you can build a successful presence on LinkedIn and connect with the right people to grow your business.

Are you ready to take your marketing to the next level?

Let us help you get in touch with our team today.

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