How Schema Markup Helps Your Website Get Found (And Chosen)
- Sophia Brading
- Apr 23
- 2 min read
Updated: Apr 24
What Is Schema Markup?
Imagine your website is like a book.
Now picture Google as the world’s fastest librarian — scanning billions of “books” (websites) a day, trying to figure out what they’re about without reading the whole thing.
Schema markup is your way of helping Google out.
It’s a behind-the-scenes label that says:
“This page is for a café with opening hours.”
“These are real customer reviews.”
“Here’s a product with a price and photo.”
“These are the FAQs people always ask.”
Google uses those labels to show extra info directly in search results — like ⭐ star ratings, 📍 business hours, 📷 product images, or 🔽 expandable FAQs.
These are called rich results, and they help your site stand out.
Why Should Small Businesses Use Schema?
Because it gives your website an edge — without needing a full SEO team.
✅ More Visibility Google can show more of your content in search (like prices, events, reviews).
✅ More Clicks Listings with rich results get more attention — and more traffic.
✅ More Trust You look established, credible and complete — even before someone clicks.
✅ More Control You guide Google to understand your content properly — rather than leaving it to guesswork.
And the best part?
Schema markup doesn’t change what your website looks like. It just quietly boosts your presence where it matters most — in search.
How To Add Schema in Wix (Classic Editor)
Open your Wix Editor
Choose the page you want to update (e.g. homepage, services page)
Click Settings for that page
Select SEO (Google)
Scroll down and open Advanced SEO
Under Structured Data, click + Add Markup
Paste your schema code (use our ready-made templates)
Click Apply and Publish
That’s it. Wix takes care of the rest.
How To Add Schema in Wix Studio
Open your Wix Studio editor
Click Pages & Menu
Select the page you want to update
Click the ⋯ (three dots) next to the page
Choose SEO Basics
Open the Advanced SEO tab
Click + Add New Markup
Paste your schema code, then Save & Publish
Simple, safe, and powerful.
Schema Markup Examples for Real Businesses
Here’s how schema can work for your type of business:
🛍 Café, Restaurant, or Shop
Use: LocalBusiness Tells Google your location, opening hours, and contact info.
🧘 Yoga Studio, Venue, or Event HostUse:
EventShows upcoming classes or workshops in Google event listings.
💐 Florist, Retailer, or Product Seller
Use: ProductDisplays product name, price, images, and reviews.
💼 Consultant, Coach, or Service Provider
Use: FAQLets your answers appear directly under your Google result.
Where To Get Schema Code
Use one of these free tools:
Or use our ready-made cheat sheet (coming next) and just copy + paste.
How To Test It’s Working
Use Google’s Rich Results Test
Paste your page link
Google will tell you:
What schema it found
If there are any errors
What your result could look like
Top tip: Test each time you add or update your schema.
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