SEO stands for Search Engine Optimization.
Put simply, it’s the set of actions you can take to bring more relevant visitors to your website from Google and other search engines.
These actions include:
Creating well-written content on a regular basis
Using keywords in your website content
Giving all of your web pages a unique title and description
Writing keyword-rich alt text for your images
Getting links from high-quality websites in your field
Help Google Match You to Your Customers
The goal of SEO is to get Google to display your website as high as possible in relevant search engine results pages. To do this successfully, you need to help Google understand what each page of your website is about and what kinds of visitors you are targeting. This information allows Google to serve as a matchmaker between you and your target market. It might help to think of Google as both the library and the head librarian of the web. Not only do they scan, index, and track every website in the world — they’re also charged with helping searchers find just the right website when they look up a keyword phrase. Just as a librarian can only recommend books they know, Google also needs to understand your business. When Google is able to gather lots of information about your website, they are more likely to display your site when members of your target market are looking for a business or website like yours.
Note that traditionally, SEO refers only to “free” or “organic” traffic. Good SEO is about getting your site to rank well in the organic results. On many results pages, the organic results are placed below paid results, known as pay-per-click ads or “PPC.”