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  • Writer's pictureSophia Brading

Search Engine Optimisation (SEO)

🟨 Tip: Constantly optimise your user's experience 🟨

When chatting with our clients we've found that SEO is the least understood subject in our business arena.

Colloco Marketing has decided to do a series of posts to explain and simplify this subject by providing information in bite-sized chunks with easy actions you can potentially do yourself.

Firstly, what is SEO?

Very simply, SEO stands for search engine optimization. SEO is the work you do to help your website or piece of content rank higher on Google.

SEO is that it isn’t a one-off job. You don’t have your site designed, and then leave it alone and expect it to perform.

Search engine optimization is a time-consuming, ongoing process.

This is because the market, the competition, and the companies that set the rules – search engines – are constantly changing and evolving.

What do you focus on first?

Since 2021, Google has ranked websites according to “page experience”. Google takes into account the user experience element of websites when ranking them in search results. The better your user experience, the more plus points your site gets.

So where to start with this?

Having accurate and up-to-date information on your website.

Your website is the first impression of your business. This means that what your visitors view on your site is a strong reflection of your business. If your website looks good and offers valuable information, your visitors will see your company as knowledgeable and the right company to assist them with their needs.

If your website looks poorly designed, disorganised, or outdated then they are much less likely to engage. The idea is that you want to keep visitors long enough on your website to make a purchase or contact you. It is helpful to optimise your website to ensure that you are providing up-to-date and accurate information on a consistent basis. You can also ensure that the content available reflects the concept of your business- which may change as the business grows.



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