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  • Writer's pictureSophia Brading

List of marketing ideas for small cafes

Updated: Feb 13, 2023


hospitality marketing

As a small cafe owner, you’re undoubtedly looking for ways to boost your business and compete with the big chains.


To do this, you need to come up with creative, cost-effective and innovative marketing ideas that will make your cafe stand out from the crowd.


Here is a list of marketing ideas that can help you promote your small cafe and increase its visibility:


1. Develop an Engaging Social Media Presence – Social media is a powerful tool for small businesses. Develop a strong presence on social media platforms such as Facebook, Twitter and Instagram, and post regular updates and promotions. You can also create a blog to share interesting stories and insights.


2. Offer Special Deals and Discounts – Discounts are a great way to attract customers and get them to come back. You can offer special discounts or promotions, such as “buy one, get one free” deals, or “2-for-1s”.


3. Create an Email List – An email list is a great way to stay in touch with your customers and keep them informed about your cafe’s latest news and promotions. You can send out newsletters or special offers to your list.


4. Partner with Local Businesses – Partnering with other local businesses can help you reach awider audience. For example, you can partner with a local bakery to offer a “buy one, get one free” offer for customers who purchase coffee from your cafe.


5. Participate in Local Events – Participating in local events and festivals is a great way to reach new customers. You can set up a booth, offer samples or discounts, and engage with the community. You can also sponsor local events to gain visibility.


6. Take Advantage of Technology – Technology can be an invaluable asset for small businesses. You can use apps to provide customers with easy and convenient access to your cafe. You can also leverage online ordering platforms and mobile payment services to make it easier for customers to purchase from you.


7. Use Word of Mouth – Word of mouth is still one of the most powerful marketing strategies. Encourage customers to share their positive experiences with their friends and family, and you’ll quickly build up a loyal customer base.



These are just a few of the many marketing ideas that can help you promote your small cafe and increase its visibility. With the right strategy and creativity, you can build a successful business.


Good luck!



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