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  • Writer's pictureSophia Brading

Google Analytics 4 (GA4)

The next generation of Google Analytics

GA4 is a new property designed for the future of measurement:

Collects both website and app data to better understand the customer journey.

Uses events instead of session-based data

Includes privacy controls such as cookieless measurement, and behavioral and conversion modelling.

Predictive capabilities offer guidance without complex models.

Direct integrations to media platforms help drive actions.

It works perfectly with our Wix sites!

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