Marketing, Website Design & AI Visibility Insights

If you work in professional services — consulting, law, finance, accountancy, HR, recruitment, technology, or any advisory business — you already know LinkedIn exists. You probably have a profile. Your firm may even have a company page someone updates sporadically.

If you spend any time on social media, you’ll notice something. The posts that should perform… don’t. And the ones that shouldn’t… do.

Social media didn’t arrive with a master plan. It evolved quietly at first. Then really quickly.

I’ve been there — not just with my clients, but in my own business too. Running a marketing agency means we create content for others while trying to show up consistently as myself. And yes, being visible and regular does work — but in 2026, things are beginning to shift.

We’re officially breaking up with hashtags. Why? Because in 2026, they just don’t move the needle. Find out what actually boosts reach now →