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What is location tagging and how does it help people find your hotel or restaurant?

Updated: Mar 28, 2023

When Social Media posts are tagged with a location, they result in 79% higher engagement than any posts without a tagged location.

  1. According to a study by MomentFeed, social media posts with a location tag receive 79% more engagement than posts without a tag.

  2. Another study by Simply Measured found that adding a location to Instagram posts resulted in a 50% higher engagement rate compared to posts without a location.

  3. A research conducted by Brandify showed that businesses that include location information in their social media profiles receive more engagement from local audiences.

  4. A report from Socialbakers found that Facebook posts with a location tag had a 156% higher organic reach than posts without a location.

  5. In a study by Moz, it was found that adding a location to tweets can result in a 55% increase in engagement.

Every day, thousands of people browse through Instagram location-tagged posts to look for accounts they like and want to follow. Instagram has little by little made their location features more powerful.

Location Tagging is a method of identifying a location, whether it be a photo you have posted or where you’re posting a status. It helps potential customers find you, even if they aren’t even looking for you.

When a user is sharing a post on Instagram, Facebook or SnapChat, they are offered an "Add Location" option or to Tag a location. It lists check-in locations nearby at the location, or you can search for location if you are posting from home.

Location Tagging is a worthwhile way to boost your venue’s visibility and improve your online presence.

The great thing is when your customers tag your restaurant and hotel’s location in their posts, it’s basically free advertising for you.

Say you're an Italian restaurant and you posted an image of one of your signature dishes and tagged your location, and your followers then shared that post. Then those following your followers who shared your photo (potential customers) can click on it can view all the other posts that have been uploaded on that location.

People trust people they know for advice on places to visit. If someone they know tags your restaurant or hotel in their post, followers can click on the location link to see exactly where your venue is located, additionally any other photos that were taken there. If they like what they see, they might ask their friend who posted the photo about how their experience was with you, or just come and visit you!

Because the engagement is high when posts are location tagged, you ought to do the same when you post to your own social media accounts. Tag your Instagram photos with your location so when people are exploring the app and stumble upon your page, they can quickly identify where you are.

How do I add a location before sharing my photo or video on Facebook?

Step 1: Check-In. On the Facebook homepage, you should see a “Check In” button located underneath the status bar. ...

Step 2: Enable Location Services. ...

Step 3: Name Your Location. ...

Step 4: Add Your New Location. ...

Step 5: Choose a Category. ...

Step 6: Pick a Physical Location. ...

Step 7: Claim Your Location.

How do I add a location before sharing my photo or video on Instagram?

After you upload or take a photo or video and add any effects or filters you want, you can add your location.

To add your location:

1. Tap Add Location.

2. Find your location in the suggestions or search for the location and select it.

3. Tap Share.

You can also use a public Facebook event as a location. Just like a location page, you can tap the event name to view all photos and videos shared publicly at that event or location.

You can also add or edit the location of a photo or video you've already posted.

Instagram Stories also allows users to use digital stickers on photos or videos that are based on a location tag. By selecting the “Location” sticker, you can set it to the locations already around you.

Here's how:

• Swipe right on the screen to start a Story. Take a photo or a video.

• Tap the square happy-face icon at the top of the screen.

• Choose “Location” from the menu of stickers.

• Customize your sticker.

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