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Search Engine Optimisation Basic - Course



Are you interested in demystifying the world of Search Engine Optimization (SEO)?


Whether you're a website owner with basic editing skills or a client looking to better communicate with SEO agencies, our "Search Engine Optimization Basic - Course" is the perfect opportunity to gain fundamental knowledge and take control of your online presence.


Course Overview:

In this comprehensive SEO course, we'll cover essential concepts and practical strategies tailored to beginners and those seeking to understand the fundamentals of SEO. With a focus on simplicity and effectiveness, you'll leave with the knowledge and skills needed to improve your website's visibility and performance in search engine results.


What You Will Cover:

  • Introduction to SEO: Understand what SEO is, why it's important, and how it impacts your website's ranking on search engines.

  • Keyword Research: Learn the art of identifying relevant keywords for your niche and how to integrate them strategically into your content.

  • On-Page SEO: Explore on-page optimisation techniques, including optimizing titles, meta descriptions, headings, and image tags.

  • Content Optimization: Discover how to create engaging, SEO-friendly content that resonates with both users and search engines.

  • Technical SEO: Gain insights into technical aspects such as website speed, mobile-friendliness, and site structure that affect SEO.

  • Link Building: Explore the significance of backlinks and learn ethical and effective link-building strategies.

  • Analytics and Measurement: Understand how to track your SEO efforts using tools like Google Analytics and Search Console.

  • Local SEO: Learn how to optimize your website for local search to attract nearby customers.

  • Avoiding Common SEO Pitfalls: Identify and avoid common mistakes that can negatively impact your website's SEO efforts.

  • Hands-On Practice: Put your newfound knowledge to use with practical exercises and demonstrations.

Who Should Attend:

  • Website Owners with Basic Editing Skills
  • Individuals Interested in SEO Fundamentals
  • Clients Seeking to Understand SEO for Agency Interactions


Why Attend:

SEO can be a complex and intricate field, and without a solid understanding, you risk making costly mistakes. This course empowers you to take charge of your website's SEO or engage with agencies confidently, knowing exactly what you need.


Join us on the Isle of Wight for this enlightening in-person course, and unlock the potential to boost your website's visibility, attract more visitors, and achieve your online goals.


Don't let SEO remain a mystery—take control and make informed decisions for your digital presence.


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