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  • Writer's pictureSophia Brading

How To Use Google Trends

Updated: Jan 23, 2023

On August 5, 2008, Google launched Google Insights for Search, a more sophisticated and advanced service displaying search trends data. On September 27, 2012, Google merged Google Insights for Search into Google Trends.


Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.


With its easy-to-use interface and its ability to provide insight into the seasonal trends of certain products and niches, it's easy to see why Google Trends has become such a popular tool.


Google Trends allows you to compare the search volume of different queries over time, so you can see how your niche is performing seasonally. This can give you valuable insight into consumer behaviour, so you can make timely adjustments to your marketing strategy and increase your visibility on the web.


In addition to its marketing uses, Google Trends is also an invaluable source of open data, with many studies and research articles created through its data. With these insights, you can gain a better understanding of consumer behaviour and trends in your niche, helping you to create better strategies and campaigns for your business.


Google Trends is an essential tool for any business, giving you valuable insight into consumer behaviour and helping you maximize the success of your business.


So don't wait any longer and start using Google Trends today!



Understand Keyword Search Volume.

  1. Identify Seasonal Trends.

  2. Avoid Temporarily Popular Keywords.

  3. Find Trending Relevant Topics.

  4. Use Trend Predictions.

  5. Find Related Queries to Beat the Competition.

  6. Optimize Your Local SEO Strategy.

  7. Enhance Your Video SEO Strategy.



Try it for yourself here:

https://trends.google.com/trends

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