Google's Mobile-First Indexing
Update: 7 November
Sorry another techie update but feel it's important to let you know.
Google's Mobile-First Indexing has arrived, and this is HUGE for you if you have a website.
Mobile-first indexing means that Google now prioritises mobile versions of websites when crawling and indexing. This change reflects Google's focus on mobile users in recent years. With the switch complete, Google will reduce desktop crawling to conserve resources.
Google celebrates this milestone in an announcement:
"Over the years, mobile web traffic has continued to grow; in some regions, people almost exclusively use their phones to access the internet. Thank you to site owners, SEOs, web developers, designers, and everyone who works on websites for helping make the mobile web a success!"
It all began in 2015 when Google started emphasising mobile-friendly content. This change meant that mobile websites needed to be as complete as their desktop counterparts.
Over the years, mobile web traffic has soared, with the majority of Colloco's client sites receiving over 70%-80% of their traffic from mobile devices.
Websites have gradually adapted by making mobile pages as full-featured as desktop versions. Most websites designed by Colloco Marketing are highly mobile-friendly. However, if you have concerns or feel the need for a website update or upgrade, or if you'd like to book in for a free performance check, please don't hesitate to get in touch.