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  • Writer's pictureSophia Brading


Why does you company new a website?

Let us break it down for you!

If a website has been professionally designed and structured properly it will achieve an impressive showcase for your products or services and it ultimately boosts your income and increases company growth.

Marketing your business via a website offers you an incredibly wide reach as well as being proven to be one of the best types of advertising, another advantage is that it is also a great place to capture your customers' information so you can sell to them with a structured and well-planned email campaign. It's very unlikely that I customer will purchase from you on the first visit to your site so with a strong email marketing campaign you'll increase the chances of converting them into customers.

In this modern and tech-savvy age potential customers invest a large amount of time and energy on the internet. It can be for anything, buying products or services, information gathering, checking the weather, watching a film or getting help with how to do something. The list is endless!

Entrepreneurs, for years, have understood the significance of having a presence online and have, for the most part, moved their business fully online.

Living in an advanced world, having a website is essential for any business. If a business doesn't have a website, or its website is poorly performing, it’s losing out on engagement, interaction, and potential new business.

Just for starters let’s check out 6 essential reasons why your business should have an up-to-date and fully functioning website!

1. Improved credibility

One of the fundamental reasons to have a website for your business is to build your reputation and authority. Typically, much of the time, there are many other companies in the marketplace that are offering products or services similar to yours. So be distinctive!

Having an engaging, attractive, and well structured website is the most effective way to stand out from the competition. A decent website enables you to demonstrate your areas of strength, your company’s personality, and it builds a presence and assists with offering quality data to your potential buyers.

Today, not having a website brings up an issue of a company’s authenticity. Clients expect real, reliable, and trustworthy organisations to have a website and social media, all working together seamlessly.

A website should be the essence of your business, its soul, and create a lasting impression that builds trust, loyalty, and believability in the minds of your customers.

2. Brand Awareness

A website can offer strong brand awareness and a platform to build your image and convey your company message to potential new clients. It assists with presenting your company story, conveying your brand and allowing the website viewer to experience your identity – what it is and what it is, and what you offer them.

A website gives a person solid data on your business and helps in separating your business from your competition.

3. Creating Leads, Increasing Sales

One of the most vital motivations to have a site for your business is so that it can assist with creating more leads and boosting engagement related to sales.

At the point when individuals search on the internet and find your company, they are accumulating data about your products and services and the organisation in general.

A website is the most ideal way for a customer to accumulate data about a business.

Even though creating and maintaining a website includes additional costs for your business, when utilised properly, a website has a more than positive return on investment.

4. Draw in Organic Traffic

If you have designed a successful website using solid website marketing strategies, there is a good chance, with time that your site will rank well with Google and other search engines.

Positioning on page 1 of a Google search will guarantee that when people search online for a product or service like yours, they will get to see your site, and will visit it to get more information. This gives you an increased chance to win new business or sell more products.

5. Further develop Customer Experience

As a business, you will often receive calls from potential or existing clients to ask about basic information - about your location, or opening times and so forth.

Ordinarily, if you or your staff are unable to field all incoming calls this might leave a client frustrated and you may then lose this potential client.

Having a website can lessen the number of calls received. A well-designed website can assist clients with finding valuable data effectively without calling. Simple availability of information gives a client a positive experience.

Also having a Live chat facility on your website is a great way to connect with prospective and new customers. This again gives them the confidence they need to use your product or spend money on your website.

6. Updates And Announcements

A website is constantly open, day in, day out, 24/7. You can post regular updates, announcements, promotions and information. Your clients can be notified without any delays or changes. It is the least demanding method for keeping your clients up-to-date about whatever your business is doing and what it plans for the future. A website is a highly effective method for keeping your clients up to date and informed.

Time to get a Website for your Business

Without a website, it is incredibly challenging to do business. Regardless of whether you have a web-based business or a physical business serving local clients, a website will always help your business. Any business attempting to become successful in these current times needs a website.

To get a professional, beautifully branded site created for your business and streamline it for search engines requires skill. If you’d like to work with Colloco Marketing who are specialists and designers to get your website designed get in touch.

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or book an appointment to chat to us

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