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  • Writer's pictureSophia Brading

23 pivotal questions, based on Google's ranking criteria, that you should know

Updated: Jul 5

SEO, or Search Engine Optimisation, has undeniably traveled a significant journey since its inception.

Its history is a tale of constant change; beginning as a straightforward method to boost website rankings in search results, and evolving into today's intricate blend of techniques and tactics.

Our journey into SEO's past begins in the mid-1990s with the emergence of search engines like AltaVista and Yahoo! Webmasters could submit their sites for indexing, and these search engines would create an index and rank them.

In those initial days, SEO practices were basic—keyword stuffing, link exchanges, and the like. But with increasing competition, search engines enhanced their sophistication, prompting SEO practitioners to refine their tactics. Emphasis shifted to producing content that was not only informative but engaging, all while decoding search engine algorithms.

By the time the 2000s rolled around, SEO had transformed into a nuanced art. It became the secret weapon businesses used to get a leg up in search engine rankings, leading to the rise of specialized SEO professionals.

Today's SEO realm is exceedingly intricate. With search engines frequently tweaking their algorithms, SEO specialists are in a constant race to stay updated on the newest methodologies. Keyword research, link building, content optimization – the facets of SEO have broadened into a full-blown digital marketing strategy.

Tracing the history of SEO reveals its intricate evolution alongside the ever-growing complexities of the internet and search engine algorithms. Yet, at its core, SEO's principles remain consistent: create quality content, utilize precise keywords, and cultivate links, all to enhance your website's visibility on search results.

For anyone managing a website, the paramount objective when delving into SEO is ensuring the highest possible ranking on search engine results. Achieving this requires a deep understanding of what search engines, particularly Google, prioritize in ranking sites.

In its effort to provide the best results, Google employs over 200 signals to determine the ranking of pages.

These include factors like the page's overall quality, its past performance with visitors, and its relevance to the searcher's intent.

As you fine-tune your website, here are 23 pivotal questions, based on Google's ranking criteria, that you should know and consider:

  1. Quality & Relevance: Is your content top-tier and pertinent? Google's goal is to direct users to the most fitting content.

  2. Readability: Is your content digestible? Ensure concise paragraphs, clear headings, and minimal jargon.

  3. Page Speed: How quickly does your website load? Speed is a ranking factor.

  4. Mobile Optimisation: Is your site mobile-friendly? Given that most users now access the web via mobile devices, this is vital.

  5. Titles & Meta Descriptions: Are these accurate and concise? They play a crucial role in SEO.

  6. Keyword Optimisation: Have you effectively incorporated relevant keywords without overstuffing?

  7. Internal Linking: Does your site contain helpful links to other pages on your website?

  8. Indexing: Can Google easily find and index all your web pages?

  9. URL Structure: Are your URLs succinct and descriptive?

  10. Domain Authority: Is your website considered credible and influential online?

  11. Backlinks: Does your site have valuable backlinks indicating trust from other websites?

  12. Structured Data: Are you utilizing structured data to aid Google in understanding your site?

  13. Sitemaps: Have you provided a clear sitemap to Google?

  14. HTTPS: Is your site secured with HTTPS?

  15. User Experience: Is your site designed keeping the end-user in mind?

  16. Security: Is your website safeguarded against potential threats?

  17. Navigation: Can users effortlessly find what they're seeking on your site?

  18. Local SEO: If targeting a local audience, is your local SEO game strong?

  19. Content Strategy: Do you consistently focus on delivering outstanding content?

  20. Social Media Presence: Is your brand active and engaging on social platforms?

  21. SEO Audits: Do you periodically check your site for SEO optimization opportunities?

  22. Updates: Is your content fresh and are your site features current?

  23. User Engagement: Do metrics like bounce rate and session duration show positive user interaction?

In conclusion, SEO's transformation from its basic roots to its present-day complexity underscores its ever-evolving nature.

To thrive in the digital landscape today, grasping SEO's multifaceted aspects is indispensable.

By keeping these guiding questions at the forefront and continuously refining your website, you're positioning your business for prominent visibility and success online.

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