FOUNDING STORY & EVOLUTION What sparked the creation of your business? Share the pivotal moment or realization that led you here.*
Tell us about a defining challenge you overcame that shaped your business approach.*
What's the most unexpected way your business has evolved since you started?
Share a client success story that epitomizes why you do what you do.*
What's something about your business that might surprise people?
What industry conventions do you intentionally do differently, and why?
Describe a process or approach you've developed through experience
Share an "insider" perspective about your industry that would surprise most people.
What subtle but crucial details do you prioritize that others in your field might overlook?
CLIENT JOURNEY & TRANSFORMATION What are they usually struggling with when they start looking for someone like you?
Describe your ideal client's journey from frustration to transformation?
What's the emotional state that finally makes them reach out?
How do clients feel after working with you?
Share a specific client transformation story that showcases your impact (anonymized if needed)*
What do they say to others about working with you?
What makes your approach different from others in your industry?*
What's a unique method, product or process you've developed?
What small details do you pay attention to that others might miss?
What's the most valuable "extra" you provide that clients might not expect?
What are the top 5 questions clients always ask you?
What three core values influence every business decision you make?*
Share a personal experience that uniquely prepared you for this work
What's an interesting fact about you that helps clients relate to you?
What common industry practices do you consciously choose to do differently?
What myths or misconceptions would you love to address?
Do you have professional photos or video we can use? *
Are there specific types of visual content you'd like to create?
What key moments in your business process should we capture visually?*
Do you have existing visual assets that reflect your brand's personality?
Share examples of visual styles that resonate with your brand
How do you prefer potential clients to contact you?*
What free resources could provide immediate value to prospects?
What makes people ready to work with you?*
What information do potential clients need before they're ready to engage?
What information do you need from them initially?*
Describe your ideal onboarding process from first contact to project start
What's your typical response time?*
Do you need any automated processes?*
Share 2-3 competitor websites:*
What aspects of competitor websites do you specifically want to differentiate from?
Describe the emotional response you want your website to evoke
Share 3-5 websites you love:*
- What questions do you have about the website development process?
- Any specific concerns about content creation?
- Any deadlines or timeline considerations?
- Other relevant information we should know?
Please provide any info here:
The more detailed and authentic your responses, the better we can create website content that truly represents your business and connects with your audience. Take your time with these questions - your unique stories and insights will help set your website apart.