Sophia Brading

Most websites look the part but quietly fail at the one job that matters: turning visitors into enquiries. You can have a sleek layout, polished branding, and impressive photography, yet still watch potential clients click away without making contact. The difference almost always comes down to trust.

Your website is often the first impression people have of your business. It works around the clock, representing your brand, answering questions, building trust and generating enquiries. But like any valuable business asset, it needs regular care to perform at its best.

Snapchat is restricting wholly AI-generated videos from its Spotlight recommendations. Google says AI-assisted content can perform well when it is genuinely useful. At first, these appear to be two very different responses to artificial intelligence. Snapchat seems to be drawing a line against AI content. Google appears willing to accept it. But look more closely and both companies are sending brands the same message: AI can help create content. It cannot replace the human value that makes...