top of page

Question related to marketing strategy in 2023

๐ŸŒŸ It's extremely powerful to ask yourself questions and meditate on and contemplate the answers. โœจ

Question related to marketing strategy in 2023:

"Are traditional advertising methods still effective in a digital age? How can your business leverage the best of both worlds to create impactful integrated campaigns?" ๐Ÿ“ข๐Ÿ“ฑ

Our thoughts:

At Colloco Marketing, a digital agency, we understand the importance of using both traditional and digital advertising to achieve optimal results. By integrating the strengths of traditional and digital channels, businesses can reach a broader audience while leveraging the targeted reach and real-time engagement offered by digital platforms. Through the blending of these two worlds, we create impactful integrated campaigns that captivate and resonate with our clients' target market. ๐Ÿ’ช๐Ÿ’ป๐Ÿ“บ

Trust-Building Timeline: According to a study conducted by Salesforce, it can take anywhere from 6 to 8 touch points or interactions with a brand before a potential customer starts to trust and consider engaging with them. โฐ๐Ÿ”’

So the more you can โ€œtouchโ€ a customer, the more likely it is they will consider engaging with you. ๐Ÿ’ผ๐Ÿ’ก

Considering this question in more detail for Colloco Marketing, although our primary focus is online advertising and we must admit most of our work is word of mouth, we recognize the value of implementing a strategy to reach people through traditional means.

Here are some initial ideas we have for us: ๐Ÿ’ก๐Ÿ“

1๏ธโƒฃ Collaborate with the County Press print to feature ads that highlight Collocoโ€™s unique value propositions. ๐Ÿ—ž๏ธ๐Ÿ’ก

2๏ธโƒฃ Maybe explore a partnerships with a local radio station to run engaging and informative advertisements. ๐Ÿ“ป๐ŸŽ™๏ธ

3๏ธโƒฃ Sponsor relevant community events (already willingly doing) to increase brand visibility and establish personal connections. ๐Ÿค๐ŸŽ‰

4๏ธโƒฃ Utilize outdoor advertising such as billboards or bus stop displays strategically placed in high-traffic areas to generate brand awareness. ๐Ÿž๏ธ๐ŸšŒ๐Ÿ“ข

5๏ธโƒฃ Then nothing beats the old-fashioned networking โ€“ we run a networking group and will make an effort to get back to attending other groups. ๐Ÿ‘ฅโœจ

#IntegratedMarketing #BestOfBothWorlds ๐ŸŒ๐Ÿค

1 view0 comments
bottom of page